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Changing our world through understanding

We are a market research agency helping change-makers in business, government and philanthropy make better decisions. Through matching data and technology with real human insight, we can shift behaviours and re-shape our world for the better. Our work gets under the skin of Australians now - and for the next ten years.

No matter the question, the answer is always found in the same place: people.

Context is everything

Technology. Politics. A global pandemic. Nothing happens in isolation, so neither does our research. Explore our unique cultural trends reports AustraliaSCAN and AustraliaNOW.

Our team

A constantly curious team

And a pretty outstanding group of senior researchers. We get the best results when clients come on the journey with us. Interesting problems are what get us out of bed in the morning.

All the services you’d expect from a market research agency, and then some. What sets Quantum apart is big picture thinking (and the tools that support it), applied to unique and highly targeted problems. And our people - they are truly excellent at what they do.

Expertise

  • Advertising testing and refinement
  • Audience understanding
  • Behaviour change
  • Brand management
  • Brand positioning and strategy
  • Campaign tracking and evaluation
  • Corporate reputation
  • Cultural trends
  • Customer satisfaction
  • CX and UX testing
  • Economic impact
  • Market segmentation
  • New product development
  • Pricing strategy
  • Stakeholder sentiment
  • Usage and attitudes

Tools

  • Advanced analysis
  • Choice modelling
  • Co-creation
  • Community engagement
  • Customer journey mapping
  • Deliberative research
  • Emotion tracking
  • Ethnography
  • Expert interviews
  • Focus groups
  • In-depth interviews
  • Mystery Shopping
  • Online and mobile surveys
  • Online forums
  • Telephone interviewing

Implementation

  • Board and cabinet level debriefs
  • Concise and compelling reporting
  • Consumer forums
  • Infographics
  • Insight activation workshops
  • Media production
  • Online dashboards
  • Stakeholder workshops
  • Visioning and inception workshops

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Our work

Our Work

Case study

Development Victoria – Affordable Housing

Housing affordability continues to be an area of concern in Victoria. Development Victoria (DV) has a portfolio of development projects that have the potential to provide ‘affordable’ and ‘diverse’ housing. In this project, Quantum examined community perceptions, needs and priorities to help inform solutions that work for the broader community while delivering on housing needs.

Case study

NAB – Agribusiness CVP

Agriculture is one of Australia’s most important sectors. Today, farmers are facing a multitude of changes and pressures and as such they have unique business and banking needs. Quantum explored the needs and pressures of Australian agribusinesses to help inform the development of an updated NAB Agribusiness Customer Value Proposition.

Case study

Worksafe – Agriculture Safety Culture Change

The success of any safety initiative is dependent on industry receptiveness. As such, WorkSafe’s overarching ambition was to move to an industry-wide culture that values and prioritises health and safety. Quantum conducted foundational understanding research, informed a campaign strategy, and established a culture change monitor to evaluate how on-farm culture changed over time.

Case study

Department of Transport – Transport Attitudes and Behaviours

Understanding attitudes to use of public transport in Victoria shapes how the Department services and communicates with Victorians. Providing a holistic view of transport in Victoria including roads we provide understanding as to how different segments can be nudged to use public or active transport.

Case study

Mount Buller – Customer Segmentation

Well established as Victoria’s most popular winter resort, Mount Buller sought to attract a greater share of the highest value snow visitors. Utilising a bespoke segmentation, Quantum derived the size and spend of different snow visitor types, as well as the drivers and levers Mount Buller could use to attract the highest value targets.

Case study

Sovereign Hill – Masterplan Co-creation

Quantum was proud to be recognised as a key contributor to Sovereign Hill’s 20-year masterplan. Announced on the eve of their 50 th anniversary, the masterplan represented a $10m capital delivery for the iconic Victorian attraction. Our research contributions included landscaping of the Victorian attraction visitor market, segmentation, and forecasting the potential of new investment concepts.

Our clients

This year we’ve been purpose partners with leading organisations, businesses, advocates, and not-for-profits.

Our mission

Quantum is an agency filled with people who want to make things better. Better design, better products, better services. We strive to work with like-minded people, using insights to help them win in business and government. Let’s harness the power of qual and quant to create a safer, more prosperous world.