Introducing AustraliaSCAN

A trends report tackling head on the very tricky task of measuring ‘culture’. For over 20 years we’ve monitored what Australians think, feel and do, giving us the jump on long range shifts in society, and a keen eye on what’s happening right now.

The nationwide cultural barometer surveys 2,000 Australians annually, asking a broad spectrum of questions to measure ‘Social Values’ - the key to understanding and predicting cultural change. This knowledge is power, an invaluable tool in decision-making for business and public policy.

Beginning in 1992, Quantum initially worked with DYG, a USA based cultural trends group who began successfully tracking social change in the USA in 1987. Quantum licensed the approach and worked collaboratively with DYG to establish our monitor.

What does it measure?
Demographics

Demographics

Environmental Attitudes And Behaviours

Environmental Attitudes And Behaviours

Shopping Behaviours

Shopping Behaviours

Confidence In Government, Businesses And Professionals

Confidence In Government, Businesses And Professionals

Priorities For Government

Priorities For Government

Computers And The Internet

Computers And The Internet

Energy & Utilities

Energy & Utilities

Alcohol

Alcohol

Finances

Finances

Health

Health

Non Profit

Non Profit

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AustraliaNOW

The COVID crisis has thrown never before seen challenges at brands and organisations. AustraliaNOW is a new report based on emergent themes, designed to get under the skin of the big issues and events happening in our world right now. Leveraging over 20 years of AustraliaSCAN data and expertise, the report tracks the rapidly changing media landscape, online sentiment and social activity of Australians, helping us navigate the days, weeks and months ahead.

Purchase our latest AustraliaSCAN, AustraliaNOW and other premium social and cultural trends reports.

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Data means nothing if we fail to understand the very real people behind it.

Our mission

Quantum is an agency filled with people who want to make things better. Better design, better products, better services. We strive to work with like-minded people, using insights to help them win in business and government. Let’s harness the power of qual and quant to create a safer, more prosperous world.