A trends report tackling head on the very tricky task of measuring ‘culture’. For over 20 years we’ve monitored what Australians think, feel and do, giving us the jump on long range shifts in society, and a keen eye on what’s happening right now.
Beginning in 1992, Quantum initially worked with DYG, a USA based cultural trends group who began successfully tracking social change in the USA in 1987. Quantum licensed the approach and worked collaboratively with DYG to establish our monitor.
The COVID crisis has thrown never before seen challenges at brands and organisations. AustraliaNOW is a new report based on emergent themes, designed to get under the skin of the big issues and events happening in our world right now. Leveraging over 20 years of AustraliaSCAN data and expertise, the report tracks the rapidly changing media landscape, online sentiment and social activity of Australians, helping us navigate the days, weeks and months ahead.
Data means nothing if we fail to understand the very real people behind it.
Quantum is an agency filled with people who want to make things better. Better design, better products, better services. We strive to work with like-minded people, using insights to help them win in business and government. Let’s harness the power of qual and quant to create a safer, more prosperous world.