Expertise
- Advertising testing and refinement
- Audience understanding
- Behaviour change
- Campaign tracking and evaluation
- Corporate reputation
- Cultural trends
- Customer satisfaction
- CX and UX testing
- Economic impact
- Market segmentation
- New product development
- Pricing strategy
- Stakeholder sentiment
- Usage and attitudes
Tools
- Advanced analysis
- Choice modelling
- Co-creation
- Community engagement
- Customer journey mapping
- Deliberative research
- Emotion tracking
- Ethnography
- Expert interviews
- Focus groups
- In-depth interviews
- Mystery Shopping
- Online and mobile surveys
- Online forums
- Telephone interviewing
Implementation
- Board and cabinet level debriefs
- Concise and compelling reporting
- Consumer forums
- Infographics
- Insight activation workshops
- Media production
- Online dashboards
- Stakeholder workshops
- Visioning and inception workshops
Insights with social influence and commercial impact
Our work informs policy, inspires communications and design, and sheds much-needed light on social issues. It gives businesses and organisations the understanding and knowledge to successfully navigate their next move, and steer future ones. No matter the question, the answer is always found in the same place: people.
Context is everything
Technology. Politics. A global pandemic. Nothing happens in isolation, so neither does our research. Explore our unique cultural trends reports AustraliaSCAN and AustraliaNOW
We are a market research agency helping change-makers to shape our world
For five decades, business, government and not-for-profits have partnered with us to gain insights about people. We believe it’s the key to making better decisions, and creating a more exciting, positive future. The Quantum approach applies big picture thinking to every brief, no matter how targeted or unique. Below are some key examples of our work with Federal and State Governments
An understanding of consumer preferences was required to aid regional transport planning and policy. Quantitative choice modelling coupled with qualitative insights were instrumental in informing the development of enhanced transport and land use models, to more accurately predict spatial changes.
Click here to read more about this study.
Australia has seen a devastating trend of accelerated silicosis. Determining awareness, understanding and behaviours in relation to dust diseases has been central to informing the Federal Governments taskforce set-up to address these challenges in Australia.
Quantum assessed the impact on businesses of removing the POS credit exemption, revealing how businesses were likely to respond and what broader economic impacts may occur as a result of this Financial Service Royal Commission recommendation. Models were developed for each industry, estimating both the direct and indirect economic impacts the removal would have.
The Insurance Council of Australia (ICA) and the Department of Foreign Affairs and Trade (DFAT) have the joint responsibility to raise public awareness of and preparedness for the risks that exist when travelling overseas. Of particular interest is promoting the importance of holding adequate travel insurance. The research was conducted as a means of understanding current travel behaviours and future intentions, and among other uses, was leveraged to support continuity of media coverage.
The research unpacked current behaviours and attitudes towards international travel, at-risk groups of travellers, and awareness and use of the Smartraveller website. The research also highlighted the increased likelihood of Australians to undertake more risky travel behaviours as a result of rising travel costs, and the need to continue promoting the benefits of travel insurance and Smartraveller resources as a means of combatting this.
The Nationwide House Energy Rating Scheme (NatHERS) provides energy ratings for new dwellings. The scheme helps to create energy efficient, resilient, and comfortable homes for the future that cost less to run. The Department of Climate Change, Energy, the Environment and Water, who administer the scheme on behalf of all Australian governments, needed to understand key stakeholder (assessors who conduct the ratings) sentiment regarding the operation of NatHERS.
In close collaboration with the NatHERS team, Quantum designed and cognitively tested a bespoke quantitative survey to gather insights into how assessors felt about different aspects of the scheme, sentiment towards the upcoming changes to the scheme and recommended future improvements. A total of n=111 assessors completed the survey and outcomes helped determine improvements to the scheme.
Our mission
Quantum is an agency filled with people who want to make things better. Better design, better products, better services. We strive to work with like-minded people, using insights to help them win in business and government. Let’s harness the power of qual and quant to create a safer, more prosperous world.