Fuel Shockwaves:

How the Middle East conflict is flowing through to Australia and New Zealand consumers

The war in Iran and the impact felt at the petrol bowser is already driving anxiety, concern and shifting behaviours – from fueling up more often to bulk buying to anchor prices.

It is difficult for anyone to predict how long this war will last, how it will play out and ultimately what it will mean for our economy, the lifestyles of Australians and our future prosperity. Suffice to say there will be likely pockets of growth (eg. EV vehicle sales) but many areas significantly impacted.

As part of Omnicom Oceania, we have compiled intelligence from multiple sources including our very own sentiment monitor, AustraliaNOW to provide some early indicators of the impact so far.

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